This week in class we’ve been discussing numerous restaurants that we’ve all been to and enjoyed, or are familiar with. But what exactly makes those restaurants both memorable and favorable to so many people with varying tastes? I think it’s all about the presentation: presentation of the restaurant itself, the food, the menu, and the atmosphere.
Restaurant’s existence depend on how well they present their argument. Every restaurants proposes an argument to consumers to inform them and persuade them of why their restaurant is better than all others and why consumers should chose to spend their well-earned money there. From the moment the consumer pulls up to the restaurant they are viewing a presentation put together by the restaurant. There may be a loud flashy neon sign proclaiming that food and beer is available 24 hours a day, or there may be velvet ropes and valet workers in tuxedos giving the restaurant a classy high-end touch. Once the consumer enters the restaurant they face a wast multitude of arguments being presented before them. The attire and attitude of the staff can give a lasting impression, such as when you walk into Olive Garden and are greeted by a friendly staff neatly groomed and dressed in crisp white shirts and ties, which greatly varies from the staff at Dick’s where the waiters wear T-shirts and jeans and are instructed to be rude to consumers and embarass them by making them wear large paper hats with humorous yet vulgar remarks written on them. Olive Garden argues that it is a classy restaurant where you should be willing to dress up and spend a little more cash, while Dick’s argues that it is a restaurant that with a crazy memorable atmosphere where you can be loud and show up in ripped jeans and stained tees. Each of these arguments comes through to the consumer simply by the presentation of the restaurant with the combined efforts of the staff, the menu and the decor.
Presentation is a lasting memorable aspect of a restaurant and any arguments. Restaurants become famous and well-publicized for the way they they are presented. Just as with restaurants presentations we should be aware of how we present our arguments in everyday life and writing because it also creates a lasting impression and conveys the points we are trying to make without stating them explicitly.
